Event: Mother’s Day

Mother’s Day takes place on the second Sunday of May. It was President Woodrow Wilson who signed a proclamation on May 9, 1914, declaring Mother’s Day to be “a public expression of our love and reverence for the mothers of our country”.  Mother’s Day traditionally involves presenting moms with flowers, cards, and other gifts.  Bottom line … moms get some much-needed attention and the economy gets a bump from increased sales.

The questions is … does the commercialization of Mother’s Day have a positive influence on the markets? 

Market Comparision 

How do the markets perform leading up to and including Mother’s Day?  The analysis table below breaks down each of the 30+ markets into four separate trading periods.  These time frames span 6-days, 4-day, 2-days, and the event day itself.  The return performance for each time frame is measured against its normal performance during the year to calculate a final over or underperformance return.  This metric quantifies, in percentage points, the advantages or disadvantages associated with Mother’s Day.  Markets highlighted with a checkmark or an “x” should be closely monitored for potential strength or weakness heading into the event. 

Performance Breakdown

Calendar Breakdown by Events

Take a look at how the markets perform around Holidays, Observances, and other Major Events.
Performance Breakdown

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