Market Comparison Breakdown: Cinco de Mayo vs The Hangover
In the United States, Cinco de Mayo has taken on a significance beyond that in Mexico. More popularly celebrated in the United States than Mexico, the date has become associated with the celebration of Mexican-American culture. These celebrations began in California, where they have been observed annually since 1863. The day gained nationwide popularity in the 1980s thanks especially to advertising campaigns by beer and wine companies. Today, Cinco de Mayo generates beer sales on par with the Super Bowl. [1]Â Â
The questions is … do the markets perform better on Cinco de Mayo or on the day after?Â
Calendar Breakdown by Events
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